FMC

ROLE

Creative Director

ABOUT

FMC is a major global agricultural sciences and chemical manufacturing company based in Philadelphia, PA.

CHALLENGE

Redesign FMC’s Arc™ Farm Intelligence app using a scalable, user-centric design system to streamline real-time pest monitoring and predictive analytics for growers.

IMPACT

Modern Ul designed for higher adoption and ease of use 30-40% faster performance and smoother navigation.

Projected 20-25% increase in daily active usage and 15-20% boost in retention through better usability and reliability.

Design team of 4