American Red Cross

ROLE

Creative Director

ABOUT

American Red Cross is a nonprofit humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States.

CHALLENGE

Architect an enterprise-level modular design system for the American Red Cross, empowering national and local teams to deliver seamless digital touchpoints that reflect their core pillars of humanity, neutrality, independence, and unity.

Estimated Launch: Spring 2027
Design team of 4