E. & J. Gallo

ROLE

Creative Director

ABOUT

E. & J. Gallo (now officially known as GALLO) operates as the world's largest family-owned winery and a massive global alcoholic beverage company.

CHALLENGE

Design a multi-brand white-label platform and design system for E. & J. Gallo Winery to power their direct-to-consumer strategy, unifying wine club subscriptions and omni-commerce UX across their portfolio.

Design team of 4