New Balance

ROLE

Creative Director

ABOUT

New Balance is an American sports footwear and apparel brand that champions fearless independence and craftsmanship.

CHALLENGE

Undergo a global redesign of newbalance.com on Salesforce Commerce Cloud, merging content and commerce to redefine the brand’s digital flagship experience.

Create a component library and content playbook that defines component use cases and scalable building blocks for page layout.

IMPACT

25% increase in conversions when compared to the same period in prior year
35% increase in site speed

Design team of 4